App Search Optimization (ASO) Creatives
Cosmo Editor: Makeup, Body, Hair Edit
Overview
Cosmo Editor, launched in 2022, is a mobile application in the beauty-makeup category that provides makeup, body reshaping, and AI filters.
My project role involves creating App Store/Play Store screenshots and a preview video to establish a strong brand. After considering various design options with the teams, I designed screenshots with impactful and powerful images, including localized versions based on countries. Moreover, I created different themed in-app events and promotional content images and videos to showcase the app's features.
The project is ongoing, and I am consistently producing visuals for A/B testing as part of App Store Optimization (ASO), along with regularly designing visuals for both the App Store and Play Store. When needed, I also create the necessary visuals for the product side.
My Role
Team
Timeline
Marketing Graphic Designer, Motion Designer
Designer & Marketing & Product team members
Autumn 2022-Present
App Icon
The brief for the icon design was to create a brand image that embodies the theme of "beauty" with an elegant and sophisticated touch, specifically targeting professional users on the App Store. To emphasize the concept of a beauty camera, I designed a round-shaped icon, a strategic choice aligned with industry standards, as it effectively conveys the camera functionality. Additionally, the color palette was carefully selected to align with the most popular beauty-related tones commonly associated with successful apps in this category on the App Store.
Global Screenshots for the App Store
Localized Screenshots for the Japanese App Store
Localized Screenshots for the Korean App Store
App Store screenshots for A/B testing on the US App Store
In-App Event Visuals
App Store Preview Video
