Logotype & Branding Design

Matda's 'Basics for Every Body Shape' presents an extensive collection designed to flatter every body type, with a special emphasis on plus-size women.

 

The brand's primary mission is to create a space where all women, especially young plus-size individuals, can access high-quality, essential clothing. As a designer, my role was to create a distinctive logotype that accentuates the letter 'T,' symbolizing inclusivity while capturing the brand's elegant, boutique-like experience—making it both exclusive and accessible to everyone.